Five Questions To Ask When Creating an Effective Video

So now you have realized the importance of video in marketing your brand in our previous post. You have finally decided that you need to make a video to increase your visibility and to improve your sales. The next step now is to create an effective video to achieve the results that you need. Like what we noted in our previous post, a video can make or break your brand. A poorly done video will have a negative impact instead of helping you gain your consumer's trust. Here are five questions you need to ask yourself when creating an effective video:

What is my brand's story? Is my video telling this story effectively?

“He who has a why can endure any how.” -- Frederick Nietzsche

Before anything else, you should identify your "why". Your "why" is your guiding light. It expresses your brand's contribution and purpose. Why should customers buy your product or service? If you haven't identified your why, I would recommend you reading Simon Sinek's book Find Your Why.

Consumers buy into brands that tells a genuine story. Don't make your video too pushy. Consumers can tell if you are trying to make a hard sell. If you are making your first video, make it about your "why" or story and let it appeal to the emotions.

What is the purpose of my video? What is my call to action?

When you have found your "why", it will be easier for you to identify the purpose of your video. For example, the Dove brand's vision is to be a source of confidence. They want to help women everywhere develop a positive relationship with the way they look, helping them raise their self-esteem and realize their full potential. This is one of their videos which embodies this vision

Who is your target audience?

This is also a question we ask our clients when they ask us to produce a video for them. Your video shouldn't have a broad audience. Your product can sell to a wide diversity of clients but for a video to be effective, it should target a certain demographics. For example, this Nike's ad targeted the younger female generation. The video's goal was to inspire the teenage girls to dream further. The video didn't say how comfortable the shoes are nor how many colors it came in. It appealed to the emotions.

How can I make the first 8 seconds count?

You have probably heard this before, that the average attention span of a human is 8 seconds. So if the first 8 seconds of your video doesn't appeal to your viewer, then it is a fail. Your viewer has already pressed that "skip ad" or has already turned away from the screen.

This video ad from Audi has awesome cinematography. It caught my attention and made me want to watch it until the end. And it did not disappoint. The humorous twist at the end made it a memorable ad.

Is my video content optimized?

Criteo has given some useful advice on how you can optimize your videos on Facebook, Youtube and Twitter. And here a few more tips that can help:

  1. Design for mobile first. Do you want to make your video look cinematic by making the aspect ratio 16:9 or 2.39:1 with a letterbox? If you want it optimized for mobile, you will definitely do not want to do that. Go vertical or go square if you will be natively posting your video on Facebook
  2. Add captions. 85% of viewers watch videos on mute. You still want to deliver your message so make sure you add captions to your videos.
  3. If you're posting on Youtube, compose your title using the right keywords so video will appear on searches.
  4. Choose your thumbnail carefully. Make it relevant and interesting. I would not click on a video if the thumbnail doesn't represent the video I am looking for correctly.

After you have considered these questions carefully, we hope you have a clearer picture of what your video should look like or what message or call to action it should deliver. If you need assistance in creating a video ad for your brand, we will be glad to help. We can help from identifying your why, the call to action up to video production to deliver your message to your customer. Just drop us an email or give us a call!


Seven Reasons Why Video Is Important For Your Business

Nowadays, business competition has been tougher with the rise of internet users in the world. In UAE alone, 99% of the population are on social media with an average of 2 hrs 56mins of daily time spent per person browsing through it.

UAE Social Media Usage Statistics: 2019 (Infographics)
[ Source:
Global Media Insight – Dubai
Web Design Company
]

More and more business are competing for customer attention and studies show that video plays an important role in winning that click, web visit or purchase. Cisco forecast in 2020 will be that 82% of all consumer web traffic will be video. Here are top seven reasons why your business needs video:

  1. Video is a good tool to inform customers about your brand/product
    • Wyzowl asked consumers how they'd most prefer to learn about new products or services - and video was the runaway winner. Over two-thirds (68%) said a short video would be best, way ahead of text-based articles (15%),infographics (4%) presentations and pitches (4%) ebooks and manuals (3%) (Hubspot)
    • Consumers have about 5 seconds to skip a video ad on Youtube. That is why the first 5 seconds of your business video should already entice your target audience to continue watching and encourage them to learn more about your product.
  2. SEO loves video
    • According to Moovly, you are 53x more likely show up on page 1 of Google if you have a video embedded on your website? Ever since Google purchased Youtube, there has been a significant increase on how videos can affect your search engine rank.
  3. Better brand retention
    • According to an infographic from Impact, viewers retain 95% of a message when they watch it in a video compared to 10% when they are reading it in text
  4. Increase conversions
    • Have your ever thought about buying a travel bag and suddenly a video ad of a bag suddenly pops up in your Facebook feed? That happened to me recently and I ended up buying this bag with a lot of our compartments and pockets because a video of it popped up on my feed demonstrating its uses!
    • Kickstarter projects are more likely to get funded if it has video. According to Kickstarter, video is the best way to communicate the emotions, motivations, and character of a project, and the sincerity and seriousness of the creator.
  5. Customers prefer brands with a good video
    • A lot of companies jump on the video bandwagon without much thought to it and with less planning. They think that as long as their business has video, they would rise above the competition. But a bad video is worst than no video. A sloppy video shows how committed a brand/business in telling their story. With the rise of video as a marketing tool, more consumers have become video savvy and they can tell a quality video compared to poor video
  6. Videos build trust
    • Video, when properly done, wins the consumers trust
    • The rise of Facebook live videos and Instagram stories goes to show that consumers want to see behind the scenes of brands and people they follow. These personal snippets (short clips) of brands and people help them build trust with their followers
  7. Get more social shares with videos
    • According to an infographic from Impact, social video generates 1200% more shares than text and images combined.
    • 54% of consumers want to see more video content from a brand or business they support. This goes to show that the demand for video content is also increasing (Oberlo)

Video has become a powerful marketing tool when done right. Marketing through video used to be dominated by the big brands when you pay airtime by the second to have your video ad shown on TV. With the rise of social media, video marketing has been easier and now almost every brand can reach their target consumer.

Next week, we will be posting the different types of video and which one is the best for your business/brand.


OFW Diaries - A Short Film

Writing and filming has been my passion and to be able to finish a short film is a big accomplishment for me due to my busy schedule and constant battle with procrastination. Danabelle and I worked agin for the third time filming “OFW Diaries” early this year. I am so blessed to work with such a talented actress like Danabelle (who is my friend for more than a decade now). She is also a renowned author of What Dreams May Come and I Long To Be A River (order these great books here). She makes life easier for a newbie director like me. :) Follow her on instagram @danabellegutierrez

Our short film, OFW Diaries was inspired by my own story. I came to Dubai way back in 2004 with hopes to help my family and build a brighter future. Almost all Filipinos who left the Philippines to work abroad have the same goal. My salary was 2,400aed (1aed = 13.50php) back then and I shared a studio flat with 11 other Filipinos in Satwa. I used to watch every fil I spent. By the grace of God, my hard work paid off even though I got dumped and duped and even lost 500,000aed along the way. (Invite me for coffee and I will tell you that story). I could have just gone hiding from the banks but my conscience told me to pay off my half a million debt. God is gracious and He has sustained me and I managed to pay off the debt and I have even put up a small studio. And now I am making my own films.

But not everyone succeeds and that is why most OFW films portray the hardships and the drama of being an overseas Filipino worker. OFW life can really be dramatic but what I learned in life is you should not take yourself too seriously always. Choose your battles.

Working abroad is not easy, that is a fact. Life is not easy in general. Everyone faces challenges and problems. It is a matter of how you react to situations and how easily you give up. In this short film, Danabelle portrayed 5 characters. It is true that we do not have enough actors available during that short notice but that is not the reason why she portrayed all those characters. I wanted everyone to know that no matter who we meet or what challenge we face, there is a lesson and a purpose behind it. We just have to recognize the opportunities and learn from challenges that we face. They are all lessons. We can learn from all the people we meet as we journey through life. Life is tough so we should be tougher. So yeah, this movie is for the OFW who doesn’t give up easily. It is for the OFW who walked under the Dubai heat but still smiles. It is for the OFW who faces hardships and come out wiser and tougher. This is for us.


Award Winning Short Film: Aurora | Dubai Videographer MelRish

Today we met a couple who have been following our work and mentioned how I haven't blogged for some time now. I felt so happy and flattered to hear it but I was also disappointed because I have always thought about updating our blog but have not had the time to do so for ages. Since it is the Eid holidays, I finally have the time to update our website! Shoutout to Deepa for inspiring me to write again!

I have been delaying sharing our first short film but I finally decided to share it today. It started last year when we got the opportunity to join the 48hr Film Project. We have been Dubai videographers for weddings and this is something new for us. Following the footsteps of some peers in the industry, I decided to give it a try. Unfortunately, it fell on a busy month and we had 2 weddings that weekend too. But since we were already registered and opportunity was right in front of me, I decided to grab it. I will not elaborate the mechanics of the 48hr Film Project because you can read them here.It is outright fun and challenging.

I am really thankful for Danabelle, my superwoman friend who played Aurora in the film. She won the Best Actress award and she totally deserved it. I am thankful for my team mates who wholeheartedly helped complete the film and thankful for Dan Soriano and Trix my sister. After filming the event, me, Yahn and Koreen ran to shoot a wedding. The next morning, I started editing. What a weekend! It was emotionally tiring with detractors but it was mostly fun. Danabelle and Dan were the perfect tandem. They made shooting the film so much fun. You can watch how much fun we had with this Behind The Scenes video

Aurora BTS from Melrish Photos and Films on Vimeo.

We are blessed to won the following awards for our first short film:

Best in Writing 48Hr Film Project

1st Runner Up 48Hr Film Project

Best Actress for Danabelle 48Hr Film Project

Most Promising Film Maker 48Hr Film Project

Best Director Emirates Short Film Festival 2017

Best Actress Emirates Short Film Festival 2017

London Monthly Film Festival

I was featured on Illustrado Go, Filipino Times and Kabayan weekly because of the awards. I was also invited to guest at the show Pinoy After Hours. And now I am nominated as Film Maker of the Year for the Filipino Times Awards 2017.  It was a humbling experience to be featured and interviewed. I am not used to the limelight. When I wrote the film, I didn't intend to win. My intention was to create a film that would impart a lesson. I wanted to create a film that has some social relevance. As an artist, it our responsibility to use our talent and skill not only for something to be beautiful but it should also make a difference. Aurora was made to empower women everywhere. I would love to tell you more about my thoughts but here is the our entry to the 48Hr Film Project.

Aurora - Movie from Melrish Photos and Films on Vimeo.

 

 

 


The SMG One Awards 2014

Last year, we were commissioned by Behind the Scenes Eventology from Jordan to cover one of the biggest events of the year for Starcom Mediavest Group...the SMG One Awards. They hold their annual One Awards in a different city every year and last year, they chose Dubai. Their awards night venue was at the shadow of the tallest building in the world and with the fantastic view of the Dubai Fountain. Representatives from different countries flew to Dubai to attend this prestigious event.

It was a cold evening...we were there the night before to shoot the setting-up timelapse until morning. Preparing for such a big event means sleepless nights and working 24 hrs to get the output we need. But all those stressful waking hours was worth it. The event was a success and everyone had a wonderful evening.

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

The following day, we also had to cover their conference. After the party, time to get on some serious stuff. This two day conference was held in Sofitel the Palm.

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

Dubai Event photography

It was a privilege and quite an experience to cover such a big event. Kudos to Behind The Scenes Eventology for organizing it well. And thank you to our team members who gave it all their best. It was not our first but definitely one of the most memorable. For corporate events photography and videography booking, please don't hesitate to contact us. Below is the video for the event.

SMG One Awards - Behind The Scenes Eventology from Melrish Photos and Films on Vimeo.